Case Study – Certain Ltd.

" SearchForecast provided immense value in both understanding Pay Per Click and how SEO can reduce spending on Google as well as redesigning our publishing logic and ensuring keyword relevancy across the entire website. We rank on page 1 for key terms such as 'event management software' which is excellent."

Kimberly Enright VP, Marketing , Certain Ltd.

Business Challenge

Certain, a leading software provider of event management software solutions, were looking to reduce Pay Per Click advertising and increase organic results in search engines such as Google and Yahoo! With visitors coming from Australia, England, USA and Europe.

SearchForecast Solution

SearchForecast’s search publishing expertise provided critical advice on structuring URLs, meta tags, keyword density and semantic relevancy of linking within the website. A thorough review of the referrer traffic, creative, click streams provided key insights on how the site was restructured to create a search engine friendly website.

Key Benefits for Certain Software

  1. Page 1 ranking in Google and Yahoo! for keyword terms such as "event management software".
  2. 50% reduction in Pay Per Click costs.
  3. Social Media optimization and marketing strategy.

For a demonstration of the managed content services and customer testimonials, please contact us today.

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  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.