| Business
Challenge
Figtree,
a leading global software provider of claims management software
solutions, had used Mambo, an open source content management system,
to publish their website. The open source software was limited in
its ability to ensure higher search engine listings and restricted
the inclusion of various search engine identifiers. Figtree did
not rank in the first 5 search engine results pages for Google and
Yahoo!
SearchForecast
Solution
SearchForecast’s search intelligence solution was
licenced by Figtree to learn about how search enigne optimization
works. By transferring knowledge in various training
sessions, SearchForecast identified the
lack of required search engine identifiers. The SearchForecast techncal
team were then deployed to correct the issues of their open source
content management system.
Key
Benefits for Figtree
1. Top 10 rankings on many keywords in Google and Yahoo! including
2. Inclusion of over 35
search friendly identifers on all pages of the Figtree Systems
website
3. Increase in the information architecture of the website - by
industry, market segment and designation
4. Use of generic URLs to protect intellectual property rights.
For a demonstration of the managed
content services and customer
testimonials, please contact
us today.
|