Case Study – Sundowner Motels

"SearchForecast intelligence took us to multiple Page 1 listings on Google for our 30 motels - a result which ensures our properties are always a choice for our online customers."

Grant Clonan, General Manager, Sundowner Motor Inns.

Business Challenge

Sundowner Motor Inns has over 30 motels. With online bookings being made with accommodation aggregators, Sundowner Motor Inns required a new website and online reservation system that could be integrated with the best practice principles of search engine optimization.

SearchForecast Solution

SearchForecast rearchitected the Sundowner Motor Inns website to ensure it was rich in high pay per click keywords and consistent with Google and Yahoo! search engines. SearchForecast redesigned the front end website to maximize usability whilst each webpage utilized SearchExpand to automatically produce an information architecture of the website. A unique search engine optimization strategy focusing on motel features and coupled with acquiring motel location domain names ensured local indexation by search engines.

Key Benefits for Sundowner Motor Inns

  1. Multiple Page 1 listings on Google and Yahoo! for location + motels
  2. Increase in traffic via motel destination navigational links and generic URLs
  3. Benefits from using the SearchForecast's managed content services.

For a demonstration of the managed content services and customer testimonials, please contact us today.

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      BBC Media & Technology

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      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.