| Business
Challenge
Sundowner
Motor Inns has over 30 motels. With online bookings being made with
accommodation aggregators, Sundowner Motor Inns required a new website
and online reservation system that could be integrated with the
best practice principles of search engine optimization.
SearchForecast
Solution
SearchForecast rearchitected the Sundowner Motor Inns website
to ensure it was rich in high
pay per click keywords and consistent with Google
and Yahoo! search engines. SearchForecast redesigned the
front end website to maximize usability whilst each webpage utilized
SearchExpand
to automatically produce an information architecture of the website.
A unique search engine optimization strategy focusing on motel features
and coupled with acquiring motel
location domain names ensured local indexation by search
engines.
Key
Benefits for Sundowner Motor Inns
1. Multiple Page 1 listings on Google and Yahoo! for location
+ motels
2. Increase in traffic via motel destination navigational links
and generic URLs
3. Benefits from using the SearchForecast's managed
content services.
For a demonstration of the managed content services and customer testimonials, please contact us today.
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