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Case Study – WAND Directory



 

“SearchForecast understand online directories and were able to speak to us from experience – providing insights into how they have optimized their AdSense Publishers Directory and increase our traffic with easy to implement recommendations.”

Mark Leher, VP Marketing, WAND Inc.

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Business Challenge
WAND has developed a taxonomy of:

• 1.3 million keywords, key phrases, brands, product models, and query strings from online search environments.
• 65,000 yellow pages category variations
• 35,000 categories
• 12 Languages: English, French, German, Vietnamese, Portuguese, Spanish, Korean, Japanese, Chinese, Italian

WAND wished to further optimize their own website as well as client websites in five continents and required best of breed search engine optimization across their website.

SearchForecast Solution
SearchForecast’s conducted an extensive overview of their technology platform, keyword and traffic analytics and provided insights from our global customer list to advice technical staff on how to optimize the website.

Key Benefits for WAND
1. A 30% increase in organic traffic over a 6 month period.
2. Best practice built into the WAND platform for multi-lingual applications.

For a demonstration of the managed content services and customer testimonials, please contact us today.



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