Case Study – WAND Directory


"SearchForecast understand online directories and were able to speak to us from experience – providing insights into how they have optimized their AdSense Publishers Directory and increase our traffic with easy to implement recommendations."

Mark Leher, VP Marketing, WAND Inc.

Business Challenge

WAND has developed a taxonomy of:

  • 1.3 million keywords, key phrases, brands, product models, and query strings from online search environments.
  • 65,000 yellow pages category variations
  • 35,000 categories
  • 12 Languages: English, French, German, Vietnamese, Portuguese, Spanish, Korean, Japanese, Chinese, Italian

WAND wished to further optimize their own website as well as client websites in five continents and required best of breed search engine optimization across their website.

SearchForecast Solution

SearchForecast’s conducted an extensive overview of their technology platform, keyword and traffic analytics and provided insights from our global customer list to advice technical staff on how to optimize the website.

Key Benefits for WAND

  1. A 30% increase in organic traffic over a 6 month period.
  2. Best practice built into the WAND platform for multi-lingual applications.

For a demonstration of the managed content services and customer testimonials, please contact us today.

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Client Testimonials

  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.