| Business
Challenge
Flight Centre, a leading online travel agency with over $200 million
in online sales per annum, needed to expand the number of web pages
for their online accommodation booking website, www.quickbeds.com.
SearchForecast
Solution
SearchForecast’s search engine optimization and publishing
solution was selected for the ability to create hundreds of pages
of content. The content of these optimized pages resulted from analyzing
competitor pages that were cached
in Google and Yahoo! and their ranking in the Sub
Directory Listings within Google and Yahoo! By complementing
this search engine intelligence with SearchForecast's content expansion
technology, an information architecture of the web pages were produced.
Key
Benefits for Flight Centre
1. Flight Centre Limited has recorded a surge in online business
over the past six months as detailed in the Flight
Centre press release.
2. SearchForecast Information
Architecture and Code Efficiency search engine optimization
analysis led to a redesign of the website and an expanded orphaned
website architecture (so-called as not all the webpages can
be navigated via the website).
3. Hundreds of top ten listings of Google, Yahoo! and MSN with over
200 pages.
4. Increased opportunities for traffic to visit the website resulting
from non accommodation, hotel and travel keyword searches.
For a demonstration of the managed
content services and customer
testimonials, please contact
us today.
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