Case Study – Flight Centre Ltd.


"I've been doing some searches for events accommodation (e.g. gold coast indy) and I can see us listing quite well in the organic results, we're frequently 2nd place. I was pretty sure SEO was a good idea and having a tangible return already has confirmed it. Better yet, it allows me to demonstrate the value to others. Just wanted to say that's fantastic! Love your work."

Peter Watts, Business Manager, quickbeds.com, Flight Centre Limited

Business Challenge

Flight Centre, a leading online travel agency with over $200 million in online sales per annum, needed to expand the number of web pages for their online accommodation booking website, www.quickbeds.com.

SearchForecast Solution

SearchForecast’s search engine optimization and publishing solution was selected for the ability to create hundreds of pages of content. The content of these optimized pages resulted from analyzing competitor pages that were cached in Google and Yahoo! and their ranking in the Sub Directory Listings within Google and Yahoo! By complementing this search engine intelligence with SearchForecast's content expansion technology, an information architecture of the web pages were produced.

Key Benefits for Flight Centre

  1. Flight Centre Limited has recorded a surge in online business over the past six months as detailed in the    Flight Centre press release.
  2. SearchForecast Information Architecture and Code Efficiency search engine optimization analysis led to a    redesign of the website and an expanded orphaned website architecture (so-called as not all the webpages    can be navigated via the website).
  3. Hundreds of top ten listings of Google, Yahoo! and MSN with over 200 pages.
  4. Increased opportunities for traffic to visit the website resulting from non accommodation, hotel and travel    keyword searches.

For a demonstration of the managed content services and customer testimonials, please contact us today.
Quick Links
Applications
Client Testimonials

  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.