| About
Golden Casket
Golden Casket is wholly owned and heavily regulated by the Queensland
Government of Australia. Golden Casket hold a licence (issued by
the Queensland Government of Australia), to legally sell lottery
products in Queensland (including online). Golden Casket only sell
lottery products to Queensland residents (they do not sell overseas,
nor to residents of other Australian states).
Business Challenge
Golden Casket markets the well-known brands of Gold
Lotto, Oz
7 Lotto, Powerball,
Instant
Scratch-Its, The
Pools and Casket
which are an everyday part of Queensland life. With Golden Casket
offering customers the opportunity to buy entries online, direct
from the Golden Casket website, management were seeking to extend
the distribution of the website and increase the number of pages
being listed in the organic results pages of search engines.
SearchForecast
Solution
SEO pages about gifts, special days, holidays, luxury items such
as jewellery, furniture and homes were created using SearchForecast’s
Content
Management System. Within 30 days of launching the new SEO
pages, SearchForecast were able to demonstrate increased visitors
to the Golden Casket website found by landing on the newly created
100 pages. Using the SearchForecast
'SearchTrack' site analytics, Golden Casket management can
monitor and view real time 24/7 statistics on SEO pages and website.
Key Benefits
for Golden Casket
1. 84% of traffic from search engines to the Golden Casket website
result from SEO pages.
2. SEO pages are also used as destination landing pages for Pay
Per Click advertising - ensuring contextualized keywords are purchased.
3. Sales resulting from traffic being delivered via organic webpages
indexed by Yahoo! and Google.
4. Redesign of the Golden Casket website including search engine
optimization and usability factors.
For a demonstration of the managed
content services and customer
testimonials, please contact
us today.
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