Case Study – Golden Casket Lotteries


"SearchForecast created and implemented SEO pages for Golden Casket using their SearchPublish content management solution for search engines - subsequently resulting in Number 1 Google Rankings for high traffic searches and increasing the Google Ranking of our landing pages. The contribution of SearchForecast to Golden Casket has been invaluable.” "

Brendan Hodgkinson, Internet Manager, Golden Casket Lottery Corporation

About Golden Casket

Golden Casket is wholly owned and heavily regulated by the Queensland Government of Australia. Golden Casket hold a licence (issued by the Queensland Government of Australia), to legally sell lottery products in Queensland (including online). Golden Casket only sell lottery products to Queensland residents (they do not sell overseas, nor to residents of other Australian states).

Business Challenge

Golden Casket markets the well-known brands of Gold Lotto, Oz 7 Lotto, Powerball, Instant Scratch-Its, The Pools and Casket which are an everyday part of Queensland life. With Golden Casket offering customers the opportunity to buy entries online, direct from the Golden Casket website, management were seeking to extend the distribution of the website and increase the number of pages being listed in the organic results pages of search engines.

SearchForecast Solution

SEO pages about gifts, special days, holidays, luxury items such as jewellery, furniture and homes were created using SearchForecast’s Content Management System. Within 30 days of launching the new SEO pages, SearchForecast were able to demonstrate increased visitors to the Golden Casket website found by landing on the newly created 100 pages. Using the SearchForecast 'SearchTrack' site analytics, Golden Casket management can monitor and view real time 24/7 statistics on SEO pages and website.

Key Benefits for Golden Casket

  1. 84% of traffic from search engines to the Golden Casket website result from SEO pages.
  2. SEO pages are also used as destination landing pages for Pay Per Click advertising - ensuring contextualized keywords are purchased.
  3. Sales resulting from traffic being delivered via organic webpages indexed by Yahoo! and Google.
  4. Redesign of the Golden Casket website including search engine optimization and usability factors.

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