Case Study – Melrose Health
"What can I say – these are fantastic results, really appreciate the support you have shown and look forward to seeing the increase in traffic. The fish oil benefits result is particularly good – it is one of our new products which needs a kick! "
Benedict Hughes, General Manager, Melrose Health
Business Challenge
Melrose Health is a leading organic oil manufacturer, distributor, wholesaler and exporter with over 2,000 retail stores stocking thousands of its products across New Zealand, Malaysia, Singapore, Korea, Japan and Bahrain. Melrose works very closely with retailers, practitioners and therapists.
SearchForecast Solution
SearchForecast’s search engine optimization solution was selected for the ability to provide a wholistic evaluation of the website - www.melrosehealth.com.au - and to identify opportunities to increase keyword density. SearchForecast engineers spent weeks increasing the number of keywords across the website and in both URLs, search engine copywriting and and inter-linking.
Key Benefits for Melrose Health
- Increased keyword rankings on major terms such as "organic health products", "flaxseed oil" and "fish oil".
- Added Google Custom Search across the website to increase usability.
- Complete URL rewrite of ZenCart with keywords using proprietary scripts developed by SearchForecast.
- Reduce time of answering calls by uesrs looking for store information on the wbesite .
For a demonstration of the managed content services and customer testimonials, please contact us today.