SEO University for Corporate Clients Workforce
|
| Analysis
using diagnostic tools and specialized reports on competitors. |
Technical
coding instructions, case studies and problem/solution scenarios. |
Project
planning to prioritize keywords and instructions for pay per click campaigns. |
The Cirriculum
SearchForecast "University" is a 60 minute program
during which our expert consultants analyze your website (and competitor websites)
using our SEO
diagnostic tools whilst explaining the findings, techniques and implementaton
practices. Our graduates benefit from our consultants knowledge base across
global clients and can take advantage of our comprehensive set of SEO
and Pay Per Click learning briefs, videos and competitive intelligence.
During the University lessions, each attendee receives a 10
page Search Engine Instruction Manual and Certificate of Completion in the following
competencies:
1. Keyword Analysis - methods of selecting
keywords to optimize your website on for higher organic rankings and
more effective pay per click campaigns.
2. Website Visibility Benchmarking - diagnosing
websites using our proprietry Search
Engine Scorecards – based on 55 factors search engines look for on
a website.
3. Keyword Density - The 10 Rules of Search
Engine Copywriting.
4. Google/ Yahoo! Cache Analysis - determining
the number of pages your website Vs competitor websites that Google and Yahoo!
has cached
5. Linking - how to find the number and quality
of backward and outward links each competitor websites has.
6. Directory Analysis - which directory
your website is located in Google and Yahoo! and how to increase your website
presence in search engine directory.
7. Website Ownership -
determining the number of websites owned by competitors.
8. Indexation Best Practice - how to submit
your website using an authorized Google and Yahoo! SiteMap .
9. Return on Investment -
preparing ROI analysis based on traffic from both organic and paid search
engine campaigns.
What
our clients say about our educational program?
"Many thanks for taking the time to prepare such a great presentation
(and I'm amazed how you managed to learn and remember everyone's names!).
I'll follow up with the guys to make sure that we get the suggested changes
made in iPlayer and across bbc.co.uk."
Anthony
Rose, Head of Technology, BBC Future Media & Technology
"The workshop and reports have been excellent in helping of our
global team members demistify the complexities of search engines and helped
us optimize our website in countries we could not have previously reached."
Ryf
Quail , Head of Digital, Deloitte Asia Pacific
“SearchForecast helped us understand and implement search engine optimization
at a price that was affordable. Their insights and technical expertise has
led to our listing on page 1 of search engines such as Google for major traffic
keywords."
Karen Belasco Staitman, Chief Cookie Counselor & Founder of
Good Fortunes Inc.
Read
the Case Study - Good Fortunes Inc
