While everyone wore their Sunglasses (aka shades) in very hot summer temperatures in Cannes this year, there was not a lot of conversation about AI display smart glasses. These will change creative and content as the ‘selfie’ from a mobile phone becomes a ‘frontie’ ( a picture take from smart AI display glasses you are wearing).

Snapchat had a great augmented reality experience which our CEO Marc Phillips visited that promoted the launch of their SPECS Augmented Reality Glasses to promote their recent Specs release. At $2195, its pretty expensive!

While cocktails at Cannes Lion beach clubs were being enjoyed, Meta launched 3 new AI $299 set of AI display glasses that include Meta’s new Muse Spark model.

So while everyone was talking content and creativity, most of the Cannes Lion attendees didn’t know their sunglasses will be soon be an outdated piece of fashion sans technoloygy.