Great article from Harvard Business Review on the “Traffic Light Rule”. Is this the same for optimizing content? What rule would you apply?
First 20 seconds of talking, your light is green: your listener is liking you, as long as your statement is relevant to the conversation and hopefully in service of the other person.
Second 20 seconds of talking, the light turns yellow for the next 20 seconds— now the risk is increasing that the other person is beginning to lose interest or think you’re long-winded.
At the 40-second mark, your light is red. Yes, there’s an occasional time you want to run that red light and keep talking, but the vast majority of the time, you’d better stop or you’re in danger.
I’ve read various articles about Google rolling out and rolling back emoticons in search results pages. I just typed in “hotels sacramento” into Google and can see the hotel icon appearing to the LHS of the Title Tag (first blue line of resutls) for Expedia and Orbitz. You can see in the HTML of the page the icon sitting inside the Title Tag. Simple enough. The better piece of the equation is to consider how icons/ emoticons make users feel as much as it helps the listing stand out against competitors.
So as I often do, I asked my daughter why emoticons are so important and she sent me this picture. In a world where search is all about keywords, sometimes an image speaks what words cannot.
More and more businesses are creating Google virtual tours of inside their clothing retail stores, wineries, shopping centres and event airports. To do this, you first choose a Google Trusted photographer and then pay them to take photos. They are then posted on your business Google Plus Page and Google Maps page. The business case is very compelling and SearchForecast is highly recommending to clients to implement where possible.
View the finished Google Virtual Tour of a Bedding Store here.
In February, 2015 Twitter announced it had reached a deal with Google to make its tweets more searchable online. If you’re looking to expand the ‘social signals’ that Google count in their ranking algorithms, consider this innovative approach by long time colleague Steve Bennet who has had 48 Titleist golf balls marked “If Found, tweet course/hole to @professorVC“. There are many ways to promote your business using geo elements.
As Google Place Pages have become Google Plus Pages and Twitter campaigns integrates more with search, combined with users wanting to charge their location and what they are doing, this is a innovative marketing technique I wanted to share. I hope it inspires you to go and play golf and think about combining geo, Twitter and social into your online optimization campaigns.
Everyone is awesome in Silicon Valley. That’s what you say to people here in “the Bay” so they’ll like you on Facebook, follow you on Twitter and Instagram and talk nicely about you to everyone. Social currency is traded on Facebook and now as you walk through Valley Fair in San Jose, they sell wooden signs that reinforce the real reason social media is so popular…. take a look…
We have been working furiously to get our client mobile websites compliant with Google before their 21 April 2015 algorithm update. Google are ruthless on websites that don’t comply to best practice page speed, user interface and design specifications they deem as being best practice.
The correct spacing between icons, viewport font sizes, download speed and browser compatibility on all mobile versions is important to ensure the website is ‘mobile friendly’.
Read the official announcement at http://googlewebmastercentral.blogspot.co.at/2015/02/finding-more-mobile-friendly-search.html
I’ve spent a lot of time around 425 University Avenue, Palo Alto here in Silicon Valley. Enroute to Cafe Venetia for coffee last week, I was approached by a BeamPro outside there store and filmed this video. (Click this link to play video of BeamPro in Palo Alto). A slightly better use case can be watched here on how BeamPro has removed conference calls from this company.
Having lunch last year at La Joya in Palo Alto on University Avenue, a slightly unshaven Sergey Brin and wife were lunching. He was sitting in a restaurant in the heart of Silicon Valley – the only person wearing Google Glass. They cost $1500 to $2000 to buy a pair. That was the problem why no-one bought them. That and you looked pretty silly in them.
As of this week, Google will start adding the words “mobile friendly” to the text in their search results pages on mobile devices. I’ve attached the screen shot they published of how they’ll do this. The reason SearchForecast is being so insistent with clients to highly prioritizing their image sizings, link spacing, text font readable with no zooming, view port best practice and resizing/reordering designs is because most of our corporate lcient websites have 35% to 50% of users coming from a mobile device.
We want our clients to avoid a slump in traffic as Google will start dropping sites that aren’t friendly and mobile compliant. I’ve seen them do this before and they are ruthless. You’ve been warned.
Not that there was ever really any way to optimize a Facebook page for higher rankings as you would a website on search engines like Google, Bing, etc yet its now official – Facebook has killed their version of content optimization. Thank goodness, now clients can stop pretending Facebook matters when this social channel never did drive any meaningful referral traffic to their websites. And if you don’t believe me, look inside your Google Analytics > Acquisitions > Referral > Channel > Social and see how little users as a percentage of overall traffic social media drives!
Facebook kills SEO