Category Archives: Driverless Cars

Google Pengun 2.0 Update – Content Tips and Content Roadmaps

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images-roadBy now, most website operators know that Google update their algorithm and give it a name. On May 22, the Penguin v 2.0 algorithm update happened which targeted websites with meaningless content.

At SearchForecast, we build content roadmaps for clients. We find keywords they have not featured on their websites that not only are relevant but have traffic volumes. We then create pages of content and extend the information architecture of a website. Sometimes this is local content pages or additional pages on products and services.

Google will continue to reward websites that have quality content and as you can see from their last 4 Penguin updates,  they require website publishers to create meaningful content

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Google Authorship – Profile pictures in search results pages increases clicks

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Businesses should be aware that Google has rolled out Google+ Authorship – which rewards content that has been verified using the rel=author tag related to the author’s Google+ profile. Its requires the author to verify the content they have written by placing the code on their website and then adding the website that features the content into their Google+ Profile. This is how Google knows the author wrote the content. Google then puts places the profile pictures in search results pages which increases clicks. It’s a smart way to reward authors who provide content and helps users to see which results are verified by highlighting the link with a photograph.

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Steve Jobs House in Palo Alto – Video of Flowers

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Steve Jobs died here in Silicon Valley yesterday. Here’s a photo of Steve Jobs’ house in Palo Alto on 6th October 2011 my daughter took today as I was driving. A small group of people and flowers were outside the main gate.

For most of us living iimg_1026.jpgn and around Palo Alto, we know that Steve Jobs lived in relative modesty. In May 2010, I saw Steve Job at CVS Pharmacy at Town & Country on El Camino Real. He was wearing jeans and a black t-shirt with runners. No frills, airs or graces. Just a humble person. He didn’t wear a watch.

My kids had a dental appointment today at 10am this morning, 1 mile from Steve Jobs house. On the way back, I drove them down Waverly Street, Palo Alto where Steve Jobs house is located. It’s on the corner of Santa Rita Avenue.

As Anneliese shot a video on her Apple iPhone4, it seems like only yesterday, I was typing away on the Apple IIe in Melbourne, Australia as a 15 year old.

It all happened so fast. Perhaps that’s why he never wore a watch?

SearchForecast helps Virgin Gaming launch

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SearchForecast is working with Virgin Gaming in identifying publishers from our AdSense Directory.

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VirginGaming is a new and innovative way to bet! Based in Toronto in Canada, you can challenge opponents to online games on your PS3 and Xbox 360. Once the game is completed, Virgin’s Game Validator™  automatically verifies the match results based on each players unique PSN ID or gamertag and will update each player’s account accordingly. Tournament play follows the same steps as head-to-head matches.

Start using good lol rank boost to win a game!

 


Domain Owners – Tell ‘im ‘e’s dreamin’

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We recently were bidding on a single word domain name and in follow on discussions with the owner I had a realization. Most domainers believe (or want to believe) that they are getting a million dollar pay day – today! Here’s some advice – Tell ‘im ‘e’s dreamin’. Over the years, I have been low balled on some of the single word domain names I registered while studying at the University of Melbourne. I have declined all of them.

There are lots of great domains available if you look at the keywords that users are searching on. In industries where advertising is very difficult. Recently, a client was looking at how to advertise in a restricted industy for adult jobs in Sydney and following a review of Google Keyword Planner, the keywords that had the most search traffic were the available domain name.

Years ago I had the pleasure of meeting the Roderick McAllery, owner of The Trading Post in Sydney – he told me his grandfather conceived the idea whilst in the battlefield trenches during World War II. Many diggers bought and sold via The Trading Post to make money.

It seems the domainers have lost that Aussie Spirit and have lofty ideas on what the true value of their largely unmonetized real estate is.